Sandy Hook Promise Just Joking 2023

Description

Just Joking is a campaign video created for Sandy Hook Promise by agency BBDO New York, media planning by PHD Media, production by SMUGGLER, post-production by Rock Paper Scissors, Trim Editing, Rare Medium TV, and Selected Works, with sound by Post Human. The video features various comedians on stage delivering stand-up routines that take startling, unexpected turns into threats of violence before live audience members. The tone shifts abruptly between comedic setups and chilling statements, highlighting the campaign's message on gun safety. The project utilizes cinematic framing with varied lighting styles across multiple comedy club and theatre stage settings.