Sandy Hook Promise: Teenage Dream
Brand
Date
Apr 2024
Description
In the public awareness campaign Teenage Dream, Sandy Hook Promise presents a series of intimate vignettes that focus on the personal experiences of young people within domestic settings. The project utilizes a documentary-style approach, pairing cinematic framing with natural light to create an understated visual environment. Developed by the team at BBDO New York, the film leans into a live-action technique to capture a sense of vulnerability. By observing individuals in various domestic interiors, the production maintains an emotional register focused on humanizing the campaign’s core narrative.
Style
Documentary, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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