Sandy Hook Promise presents the campaign Just Joking, a video piece featuring a series of live-action performances by various stand-up comedians. The work captures a sequence of comedic monologues delivered in front of live audiences across diverse club settings.
Produced by BBDO New York, the film utilizes a documentary-style approach. The edit employs rapid, rhythmic cuts between performers, highlighting the nuanced delivery of each comedian against varied backdrops including stage curtains and exposed brick.
