Sandy Hook Promise presents Know The Signs, a public awareness project that synthesizes archival footage and documentary-style cinematography to explore the discourse surrounding gun violence prevention. The narrative frames public safety initiatives by contrasting legislative speech with grassroots community action and educational settings.
Produced by agency partner BBDO New York, the project utilizes live-action footage and documentary pacing to navigate the visual landscape of civic and school environments. The piece relies on a clean, observational aesthetic to ground its focus on preventative programming.
