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Brand
Sandy Hook Promise
ProjectHow to Perform a Disappearing Act

Sandy Hook Promise How to Perform a Disappearing Act 2022

Associated creatives

Alter Ego
Alter EgoPost Production / VFX
Sweetshop AU
Sweetshop AUProduction
Sweetshop UK
Sweetshop UKProduction
AMV BBDO
AMV BBDOAgency / Creative

Tags

teenagers walking in school hallwayteenagersschool hallwaystudents walking

Description

This public awareness video project titled How to Perform a Disappearing Act for Sandy Hook Promise illustrates the mounting mental health struggles, isolation, and missed milestones experienced by teenagers. The sequence features various scenes including hallways, birthday celebrations, proms, and graduation ceremonies overlaid with instructional steps that highlight the signs of withdrawal. The cinematography captures natural settings and interpersonal dynamics, emphasizing themes of anxiety and depression among youth. Created with contributions from AMV BBDO, Sweetshop AU, Sweetshop UK, and Alter Ego, the piece delivers an impactful message on the importance of youth mental health support.