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Brand
Sandy Hook Promise
ProjectBTS- A Teddy Bear's Dream

Sandy Hook Promise BTS- A Teddy Bear's Dream 2025

Associated creatives

BBDO New York
BBDO New YorkAgency / Creative
SMUGGLER Production
SMUGGLER ProductionAgency / Creative
Weber Shandwick London
Weber Shandwick LondonPR

Tags

nicole hockleywoman holding teddy bearnicole hockley holding teddy bearteddy bearteddy bear with blue ribbonwoman in white sweaterblonde woman talking

Description

This behind-the-scenes video features Nicole Hockley, co-founder and CEO of Sandy Hook Promise, speaking in a library setting. She holds a teddy bear with a blue ribbon that reads 'Heaven's Angel Dylan Hockley', discussing the teddy bears sent after the tragedy at Sandy Hook Elementary. The scene is softly lit, focusing on Nicole Hockley as she shares her personal connection and story. The production includes professional lighting and composition, highlighting the emotional weight of the project created by BBDO New York and SMUGGLER Production.