Samsung: Why
Brand
Date
Dec 2023
Description
Samsung’s 'Why' campaign showcases the versatility of their smartphone technology through a series of global vignettes. The film explores the device’s integration into daily life, capturing moments from late-night urban food scenes to fitness routines on sun-drenched rooftop terraces. Developed by Wieden+Kennedy New York with production handled by Arts & Sciences, the piece leans into clean, high-definition live-action cinematography. Ambient lighting and cinematic framing emphasize the smartphone’s performance in diverse environments, from retail settings to dimly lit exterior landscapes. Sound design and original scoring were provided by duotone audio.
Style
Horizontal, Commercial, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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