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ProjectWhy

Samsung Why 2023

Associated creatives

Arts & Sciences
Arts & SciencesProduction
duotone audio
duotone audioMusic / Sound

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Description

This commercial video for Samsung titled Why features a sequence of vignettes highlighting smartphone features across diverse settings. Scenes range from a woman ordering food at a night-time food truck to people using phones in retail clothing stores and dark wooded areas. Later sequences show a man working out on an elliptical machine on a sunny rooftop terrace with city views. The video employs high-definition live-action cinematography with natural and ambient lighting setups.