Samsung: Try Galaxy

Sep 2025

Samsung’s Try Galaxy project features an animated campaign that explores the platform through a series of colorful, illustrated environments. Developed by BUCK Sydney, the video follows a central figure transitioning between surreal landscapes and everyday storefronts to showcase the integration of mobile technology with digital play. The execution relies on a distinct graphic art style, utilizing bold, saturated colors and flat vector illustration techniques to bridge the gap between physical spaces and immersive UI elements. The narrative focuses on the utility and interactivity of the platform, highlighting its features through whimsical visuals.

Documentary, Horizontal, Graphic

Animation, Vector

Illustrated Frame

Advertising Campaign