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Samsung Try Galaxy 2025

About

This animated video created by BUCK Sydney for Samsung's Try Galaxy project features a dynamic sequence of colorful illustrated environments. The animation follows a woman walking past a storefront mural, scanning a QR code with her phone, and transitioning into surreal animated worlds filled with oversized icons, vibrant flora, and playful characters. The distinct graphic art style uses bold, saturated colors and flat vector illustration techniques to create an engaging visual narrative. Throughout the piece, characters interact with floating UI elements and whimsical landscapes, highlighting the creative possibilities of the platform.

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Illustrated Frame

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Advertising Campaign