Samsung
Switchers - Ha-Ha
Brand
ProjectSwitchers - Ha-Ha
Date
Sep 2026
Description
Samsung highlights the capabilities of the Galaxy Z Fold8 in this spot for the 'Switchers' campaign. The film leans into a domestic, narrative-driven aesthetic to demonstrate the smartphone's messaging features within a modern living room. The project was produced by Chromista, featuring cinematic staging and warm natural lighting. Post-production work was completed by Cabin Edit and Color Collective, with sound design by Sonic Union.
Style
Horizontal, Cinematic, Warm
Industries
Consumer Electronics
Color
Navy
Beige
Background
Living Room
Context
TVC / TV Commercial
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