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Brand
Samsung
ProjectSwitchers - Ha-Ha

Samsung Switchers - Ha-Ha 2026

Associated creatives

Chromista
ChromistaAgency / Creative
Cabin Edit
Cabin Edit
Color Collective
Color CollectivePost Production / VFX
Sonic Union
Sonic UnionMusic / Sound
Chromista
ChromistaProduction

Tags

Samsung Galaxy Z Fold8Galaxy Z Fold8smartphonegroup of peopleliving room

Description

This Samsung advertising campaign video, titled Switchers - Ha-Ha, showcases the Galaxy Z Fold8 smartphone and its RCS messaging capabilities within a modern living room setting. The commercial features a group of people discussing communication features while demonstrating the foldable device. Production was handled by Chromista with post-production by Cabin Edit and sound design by Sonic Union. The horizontal video employs a cinematic narrative style with natural lighting and domestic interior staging.