Samsung: Switch it Up

Brand

Date

Aug 2023

Description

Samsung’s Switch It Up campaign explores the functional lifestyle integration of the Galaxy Z Flip foldable smartphone. Featuring Sydney Sweeney, the promotional video documents a series of spontaneous moments set between a New York City backdrop and a backstage dressing room environment. The production leans into live-action techniques to capture close-up product interactions and mirror selfies. The aesthetic approach maintains a balance between the device’s modern industrial design and a palette of soft, natural tones. Developed with creative direction from The Banquet and production by Institute, the commercial highlights the device’s portability through a sequence of mobile, daily-use scenarios.

Style

Horizontal, Commercial, Action

Industries

Consumer Electronics

Color

Powder Blue

Jet Black

Pure White

Background

Residential Building

Context

Advertising Campaign, TVC / TV Commercial