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Brand
Samsung
ProjectSwitch it Up

Samsung Switch it Up 2023

Associated creatives

Institute
InstituteProduction
The Banquet
The BanquetAgency / Creative

Tags

samsung galaxy z flipgalaxy z flipsamsung smartphonewoman using smartphoneblonde womanwoman in blue sweatersmartphone unboxing

Description

This promotional video for Samsung's Switch It Up campaign features Sydney Sweeney unboxing and exploring the Galaxy Z Flip smartphone. Set against the backdrop of New York City and inside a backstage dressing room, the video highlights the seamless transition and lifestyle capabilities of the new foldable device. The visual sequence includes close-ups of the phone, mirror selfies, and spontaneous moments captured on the go. The color palette blends soft natural tones with sleek modern product aesthetics.