Samsung: Samsung not Same Same v2
Brand
Date
Jul 2025
Description
This commercial video spot for Samsung, titled 'Not Same Same v2,' explores modern mobile connectivity through a clean, architectural lens. Produced by FINCH with creative direction by DDB Group Aotearoa, the film focuses on a singular protagonist navigating a light-filled transport hub. The piece utilizes live-action technique and natural light to capture the scale of the environment. Post-production duties were handled by Atticus, with original music and sound design provided by Franklin Road.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Color
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
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