This commercial video spot for Samsung, titled 'Not Same Same v2,' explores modern mobile connectivity through a clean, architectural lens. Produced by FINCH with creative direction by DDB Group Aotearoa, the film focuses on a singular protagonist navigating a light-filled transport hub.
The piece utilizes live-action technique and natural light to capture the scale of the environment. Post-production duties were handled by Atticus, with original music and sound design provided by Franklin Road.
