Samsung Samsung not Same Same v2 2025

About

This commercial video spot for Samsung titled Not Same Same v2 was created by DDB Group Aotearoa and production company Finch, with post-production by Atticus. The sequence opens on a man wearing a black long-sleeve top as he rides an escalator downward in a modern building with an expansive glass ceiling. The lighting is natural and diffuse, highlighting the interior architecture of the transport hub or commercial setting. Bold text appears on screen reading "Still stuck with the same phone?" before transitioning to the brand mark. Sound design and music were produced by Franklin Road.