Samsung explores the transition between device generations in this commercial, 'Not Same Same'. The spot leans into an intimate, vertical format, capturing a domestic bedroom setting through a live-action technique that highlights the feeling of being stagnant with older technology.
The project was developed in collaboration with DDB Group Aotearoa, with production handled by FINCH. Post-production duties were managed by Atticus, while Spark Foundry oversaw the media strategy. Franklin Road provided the music and sound design, rounding out the production team for this consumer electronics campaign.
