Samsung Samsung not Same Same 2025

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This vertical commercial video for Samsung titled Not Same Same features an adult man lying in bed with his head resting on a pillow, looking directly upward at the camera. The scene is shot in a domestic bedroom setting with warm, intimate lighting. Text on screen reads Still stuck with the same phone followed by the Samsung not same same title card and brand logo. The project is a collaboration involving DDB Group Aotearoa, production company FINCH, post-production by Atticus, media by Spark Foundry, and music and sound by Franklin Road.