Samsung: Le Choice

Jan 2024

Samsung's 'Le Choice' campaign captures a conversation between two men set against the backdrop of a historic Parisian stone bridge. The film leans into natural light and warm tones to highlight the interplay between urban architecture and the foldable smartphones featured throughout the commercial. Developed by Ogilvy NY, the narrative centers on the theme of decision-making as the talent navigate the waterfront location. With sound and music curation by SoStereo, the project utilizes a live-action technique to ground the technology within a tangible, atmospheric setting. The campaign remains focused on the interaction between the characters and the hardware within the consumer electronics space.

Horizontal, Commercial, Warm

Natural light

Bridge

Advertising Campaign