Samsung Le Choice 2024

Description

This Samsung advertising video campaign, titled Le Choice, is set in Paris along a stone bridge overlooking the river with boats and historic architecture. Two men are featured in conversation, one with white hair and a beard wearing a dark suit and striped shirt, and another Black man with short dark hair wearing a patterned pink and blue blazer over a white t-shirt. They discuss choices while handling foldable smartphones against the urban backdrop. Natural daylight illuminates the scene with warm tones and clear views of the Parisian waterfront.