Samsung: La Routine
Brand
Date
Jan 2024
Description
Samsung’s 'La Routine' explores the integration of mobile technology into the rhythm of daily life. The commercial film presents a series of vignettes that move through diverse settings, from quiet morning interior moments to interactions within an outdoor urban corridor. Developed in collaboration with Ogilvy NY, the spot leans into a clean, understated aesthetic. The execution utilizes natural light to frame candid moments of connectivity, underscored by sound design from SoStereo.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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