Samsung La Routine 2024

Description

This commercial video for Samsung, titled La Routine, highlights the integration of technology into daily life through a series of vignettes featuring different individuals. The spot opens with a close-up of a smartphone on a table, displaying notifications, before transitioning to a black man yawning in an interior setting and another individual interacting with a device outdoors in a European-style street corridor. The cinematography employs natural lighting and clean interior aesthetics, capturing candid moments of morning routines and device interaction. The project was developed in collaboration with Ogilvy NY and features sound design by SoStereo.