Samsung: Closing Time
Brand
Date
Jan 2024
Description
Samsung’s 'Closing Time' commercial highlights the utility of its latest foldable smartphone through a series of vignettes centered on daily interaction. The spot features various individuals, including a man in a floral blazer and a user multitasking in a blue suit, showcasing the device within varied domestic and hospitality environments. Produced with live-action techniques, the campaign leans into a warm color palette that frames the phone’s interface during everyday moments, such as video calls. Musical accompaniment and sound design are provided by SoStereo.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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