Brand
ProjectClosing Time
Samsung Closing Time 2024
Associated creatives
Tags
Description
This commercial video for Samsung, titled Closing Time, showcases various individuals interacting with a foldable smartphone in a well-lit interior setting. The sequence includes scenes of a Black man in a vibrant floral blazer gesturing and smiling, a close-up of a foldable phone displaying a video call on a table, and a person in a blue suit multitasking and tapping on the screen. The framing captures both close-up product interactions and medium shots of the subjects against domestic or hospitality backgrounds with soft lighting and natural color grading.