Samsung: Choose What Ever
Brand
Date
Aug 2025
Description
Samsung’s 'Choose What Ever' campaign explores personal audio immersion through a blend of live-action night scenes and stylized animated sequences. The narrative follows a central figure transitioning from a bustling city environment into a cosmic landscape, emphasizing the transformative experience of using wireless earbuds. Developed by agency Leo Burnett Israel with production by Kaski Productions, the work leans into a cinematic aesthetic. It utilizes a combination of live-action technique and extensive VFX to build its surreal atmosphere, supported by sound design from Sid Toledano and Monster Music.
Style
Horizontal, Cinematic, Cool
Techniques
VFX / visual effects
Industries
Color
Camel
Lavender
Context
TVC / TV Commercial
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