Samsung: "Change Starts with Thinking Big"

Sep 2016

Samsung explores the intersection of technology and urban infrastructure in its 'Change Starts with Thinking Big' campaign. The film features architect Bjarke Ingels as he articulates his approach to sustainable development and large-scale architectural ecosystems. Produced by Ridley Scott Associates LA, the commercial juxtaposes live-action sequences of Ingels sketching on mobile devices with high-fidelity architectural renderings and blueprints. The project employs a cinematic approach, utilizing natural light and clean cinematography to bridge the gap between human-centric design and technological advancement. Post-production and VFX were handled by Rock Paper Scissors, ensuring a precise visual narrative that bridges tangible design work with digital visualization.

Horizontal, Cinematic, Clean

Natural light

Brand Film / Corporate Video