Brand
Samsung "Change Starts with Thinking Big" 2016
Associated creatives
Tags
Description
This Samsung brand commercial video features architect Bjarke Ingels discussing innovative architectural concepts and urban ecosystems. The video combines candid shots of Ingels sketching architectural designs on a smartphone with architectural renderings, blueprints, and exterior views of modern buildings. The visual presentation blends natural light with clean commercial cinematography to highlight sustainable design principles and large-scale architectural projects.