Samsung: Battery Karma
Brand
Date
Feb 2023
Description
Samsung highlights the wireless power-sharing capabilities of its smartphones in the 'Battery Karma' campaign. The project centers on the functional utility of mobile connectivity, showcasing the charging feature through everyday interactions in settings like a café and a library. Developed by BBH London with production by WORK USA, the spot utilizes live-action technique to ground the technology in authentic social environments. The cinematic, warm lighting emphasizes the human-centric focus of the demonstration, framing the device's feature as a natural extension of daily habits.
Style
Horizontal, Cinematic, Warm
Industries
Background
Café
Context
TVC / TV Commercial
Associated creatives
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