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Brand
Samsung
ProjectBattery Karma

Samsung Battery Karma 2023

Associated creatives

BBH London
BBH LondonAgency / Creative
WORK USA
WORK USAProduction
WORK USA
WORK USA

Tags

samsung smartphonesamsung phonesmartphoneman holding smartphoneman holding phonewireless chargingphone chargingblack man using smartphoneblack manman using smartphone

Description

This video advertisement for Samsung titled Battery Karma highlights the smartphone wireless power sharing feature across multiple social settings including a café and a library. Various individuals interact with their devices, demonstrating how one phone can charge another by placing them together on a table. The cinematic lighting and naturalistic interior environments create an authentic, relatable atmosphere for the tech demonstration. The commercial features contributions from BBH London and WORK USA, capturing subtle human interactions centered around mobile connectivity.