Samsung introduces the #klappt campaign, a commercial video sequence focusing on the portability and minimalist design of their latest folding smartphone. Set against a clean, light grey studio background, the film captures the device in various angled and closed positions, emphasizing its glossy dark blue finish.
The project channels a commercial aesthetic through bright, even studio lighting that highlights the phone’s structural versatility. Featuring a central figure in a light blue knit sweater, the creative execution by Wien Nord Serviceplan integrates bold German on-screen typography to frame the device's functional appeal.
