Samsung: #klappt
Brand
Date
Aug 2025
Description
Samsung introduces the #klappt campaign, a commercial video sequence focusing on the portability and minimalist design of their latest folding smartphone. Set against a clean, light grey studio background, the film captures the device in various angled and closed positions, emphasizing its glossy dark blue finish. The project channels a commercial aesthetic through bright, even studio lighting that highlights the phone’s structural versatility. Featuring a central figure in a light blue knit sweater, the creative execution by Wien Nord Serviceplan integrates bold German on-screen typography to frame the device's functional appeal.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Powder Blue
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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