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Brand
Samsung
Project#klappt

Samsung #klappt 2025

Associated creatives

Wien Nord Serviceplan
Wien Nord ServiceplanAgency / Creative

Tags

folding smartphonesmartphonesamsung smartphoneblue smartphonewoman in blue sweaterblonde womanwoman

Description

This commercial video sequence for Samsung features the Klappt project, showcasing the sleek folding smartphone in various angled shots and closed positions against a clean, light grey studio background. The sequence also introduces a woman with blonde hair wearing a light blue knit sweater and fringed earrings, gesturing towards the device. Bold German promotional text appears on screen throughout the sequence, highlighting the phone's portability and design. The lighting is bright and even, emphasizing the glossy finish of the dark blue device and the minimalist aesthetic of the campaign.