Logo
  • Home
  • ·Media
  • ·RSPCA Brand Identity OOH advertising poster campaign
BrandRSPCA
ProjectBrand Identity
Outdoor advertising posters pasted on a dark wall featuring brand identity graphics and a man eating a snack bar.

RSPCA Brand Identity 2024

Associated creatives

Studio DRAMA
Studio DRAMAGraphic Design
PARSONS
PARSONSGraphic Design
POST
POSTGraphic Design
Studio Freight
Studio FreightGraphic Design
Alphabetical
AlphabeticalGraphic Design
Warriors Studio
Warriors StudioGraphic Design
Zeus Jones
Zeus JonesGraphic Design
Vrints-Kolsteren
Vrints-KolsterenGraphic Design
Caramba Agency
Caramba AgencyGraphic Design
Regrets Only
Regrets OnlyGraphic Design

Tags

advertising posterposteroutdoor advertisingman eating snack barman eatingsnack barbrand identity graphicsgraphic illustration

Description

An outdoor photograph captures a series of vibrant advertising posters wheatpasted onto a dark urban wall. The central poster features a man in a dark sweater eating a chocolate snack bar alongside bold typography reading Oobli. Flanking panels display playful graphic illustrations in purple, green, and peach alongside text such as Sweetness you can celebrate. To the left, a metal street sign for a sightseeing bus zone stands on a sidewalk. The lighting is bright and natural daylight, casting subtle shadows across the textured concrete street.

Style

Horizontal, Commercial, Clean, Retro

Color

Navy (40%)
Pure White (30%)
Lilac (30%)

Background

Street

Context

Out of Home (OOH)