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BrandRSPCA
ProjectBrand Identity
Man and woman standing in front of a wall of glowing blue television screens displaying text and graphics.

RSPCA Brand Identity 2024

Associated creatives

Studio DRAMA
Studio DRAMAGraphic Design
PARSONS
PARSONSGraphic Design
POST
POSTGraphic Design
Studio Freight
Studio FreightGraphic Design
Alphabetical
AlphabeticalGraphic Design
Warriors Studio
Warriors StudioGraphic Design
Zeus Jones
Zeus JonesGraphic Design
Vrints-Kolsteren
Vrints-KolsterenGraphic Design
Caramba Agency
Caramba AgencyGraphic Design
Regrets Only
Regrets OnlyGraphic Design

Tags

man and woman watching screensman and womanman standing by screenswoman standing by screenstelevision screen wallglowing screensblue television screens

Description

Two individuals stand in a dimly lit space illuminated by a large wall composed of numerous stacked television screens glowing with cool blue and cyan light. The central screens feature bold white typography reading audible ORIGINAL, GEORGE ORWELL'S 1984, alongside smaller actor credits and graphic eye motifs on surrounding monitors. The man on the left wears a light-colored sweater and cargo trousers, while the woman on the right is dressed in a dark winter coat. The floor features a textured, geometric paved surface reflecting the bright blue screen glow. The moody and cinematic atmosphere highlights the dystopian technological display.

Style

Horizontal, Cinematic, Cool, Neon

Techniques

Low-key / chiaroscuro

Industries

Streaming Platforms

Color

Cobalt (60%)
Jet Black (40%)

Context

Advertising Campaign, Brand Film / Corporate Video