Adidas: Optimé FW25

Jun 2026

Adidas introduces the Optimé FW25 collection through a fast-paced campaign that observes a series of individuals moving through domestic and urban landscapes. The project, led by agency Johannes Leonardo, highlights the apparel's versatility across a range of daily activities and environments. The visual approach uses live-action technique and natural lighting to emphasize movement, paired with vibrant color grading. The edit captures a diverse cast transitioning between quiet, sunlit interiors and active city sidewalks. Production support was provided by Max Cooper and Lost Planet, with post-production efforts by Max Cooper and Post. The project's rhythmic pace is underscored by music and sound design from Barking Owl and Record-Play LTD.

Horizontal, Commercial, Warm

Bedroom

TVC / TV Commercial