Adidas

Jun 2026

Adidas introduces the Optimé FW25 collection through a fast-paced campaign that captures the intersection of sportswear and daily life. The project features a sequence of vignettes spanning domestic interiors and urban landscapes, documenting a diverse cast across a series of fluid transitions. Developed by agency Johannes Leonardo, the commercial utilizes live-action technique and natural lighting to emphasize movement and routine. The aesthetic relies on vibrant color grading to ground the athletic apparel—ranging from track jackets to everyday streetwear—within authentic, lived-in environments. An energetic soundtrack, produced by Barking Owl and Record-Play LTD, drives the visual rhythm of the spot.

Horizontal, Commercial, Warm

Sportswear

Bedroom

TVC / TV Commercial