Happy Endings

Jul 2025

Happy Endings presents a comprehensive brand identity project that blends playful editorial design with commercial versatility. The work spans a range of applications, from cookbook covers and food-focused packaging to outdoor environmental signage and cafe menu systems. The aesthetic leans into a vibrant, saturated colour palette and bold typography to establish a distinct visual language across all touchpoints. Throughout the identity, the project utilizes artistic photography and clean, minimalist layout structures to maintain brand consistency while adapting to diverse media formats. Contributions to the graphic design of this identity include Land of Plenty, Monday Nights, TRiC, Gemma Mahoney, and Fiasco Design.

Clean

Advertising Campaign