Reparations Club: Brand Identity

May 2021

Reparations Club, a Los Angeles-based concept bookshop and creative space, features a brand identity centered on high-contrast, bold sans-serif typography. Designed by Sometimes Always and Estúdio Daó, the visual system leans into a stark monochrome palette punctuated by vibrant chartreuse and lime green accents. The design applies across diverse touchpoints, including digital UI interfaces, outdoor advertising posters, and physical collateral such as business cards and fabric tote bags. Through a combination of collage and minimalist layouts, the identity highlights informational text alongside monochrome photographic insets to establish a strong, functional presence. This brand identity project emphasizes clean, graphic consistency, utilizing varied typographic weights and layouts to communicate the space's character across both print and digital media.

Horizontal, Commercial, Clean, Graphic

Typography

Grey Seamless

Advertising Campaign