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Black and white graphic design branding layouts featuring typographic invoice layouts, placeholder text, and abstract geometric starburst icons.
Four colorful branded matchbooks arranged diagonally on a solid black background by Caracol.
Monochrome restaurant menu design for Caracol with typography and graphic illustrations on a white background
Mockup of two smartphones displaying an Instagram profile and post with vibrant geometric graphic design for Caracol brand identity.
A grid of eight vibrant square graphic design panels featuring bold abstract geometric shapes and bright contrasting colors on a black background.
Four vibrant circular brand identity stickers with typography against a black background for Caracol
Caracol brand identity banner featuring bold black typography, graphic geometric icons, and a multicolored color bar.
A repeating grid of colourful graphic design branding cards featuring the word caracol and geometric shapes.
Black and white graphic design branding layouts featuring typographic invoice layouts, placeholder text, and abstract geometric starburst icons.
Four colorful branded matchbooks arranged diagonally on a solid black background by Caracol.
Monochrome restaurant menu design for Caracol with typography and graphic illustrations on a white background

Caracol Brand Identity 2019

About

The brand identity for Caracol, developed by the design studio Sometimes Always, functions as a masterclass in modular, high-contrast visual communication. By blending Swiss-inspired minimalism with a vibrant, saturated color palette, the studio creates a cohesive system that feels both functional and kinetic. The project leans into a rigorous geometric language, where stylized sunbursts, circular motifs, and clean sans-serif typography serve as the primary pillars of the brand. This structured approach is applied with surgical precision across a diverse range of touchpoints, from tactile printed materials like matchbooks and business cards to complex digital interfaces, including software UI and dynamic social media grids. The use of vector-based illustrations allows the brand to maintain its integrity whether rendered in stark black and white or explosive, high-energy neon hues. The system prioritizes white space and logical hierarchy, ensuring that even complex informational documents like restaurant menus and invoice templates remain legible and visually arresting. Ultimately, the work succeeds by balancing professional, corporate-level organization with an artistic, experimental edge, resulting in a playful yet authoritative visual identity. This project showcases the power of systematic design, where flat geometric motifs and thoughtful typography work in concert to build a memorable, multi-platform brand presence that feels consistently modern, intentional, and bold.

Brand

Caracol

Credits

Sometimes Always
Graphic Design

Styles

HorizontalCommercialCleanGraphic

Techniques

Typography
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