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ProjectBrand Identity
Two black tote bags with bold white typography reading REP and CLUB displayed against a neutral grey background

Brand Identity 2021

Associated creatives

Sometimes Always
Sometimes AlwaysGraphic Design
Estúdio Daó
Estúdio DaóGraphic Design

Tags

black tote bagtote bagblack bagbagtypographywhite typographytextbrand identity

Description

This brand identity project for Reparations Club showcases two black fabric tote bags featuring prominent white typographic branding against a clean grey background. The left bag displays the bold text REP accompanied by address and contact details at the base, while the right bag features the text CLUB alongside a descriptive brand statement. The clean presentation highlights the graphic design work developed by Sometimes Always and Estúdio Daó. The minimal composition and monochromatic colour palette emphasize the stark typographic details on the textile surface.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Jet Black (70%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign