Reebok: Zig the Runway
Brand
Date
Mar 2023
Description
Reebok’s Zig the Runway project presents an energetic commercial narrative that subverts the traditional sportswear aesthetic. The campaign utilizes wide-angle doorbell security camera footage to capture a series of fast-paced, humorous interactions set within suburban front yards. Production company Wildlife leans into a playful, live-action technique, framing the brand's footwear through fish-eye lens perspectives. The visual flow is punctuated by vibrant graphic text title cards set against solid blue backgrounds, creating a distinct rhythm that highlights the products in unexpected scenarios.
Style
Horizontal, Commercial, playful
Industries
Color
Jet Black
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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