Reebok

Sep 2024

Reebok and Walmart present their FA24 collection through a commercial campaign captured by photographer Daymion Mardel. The series features model Dave Lilja and a diverse cast, focusing on the tactile details of the collection across a range of athletic apparel and essentials. The project utilizes high-key lighting and a clean, studio-based aesthetic to present the garments. By framing the models against a seamless white backdrop, the imagery maintains a focus on the silhouettes and fabric textures of the sportswear and underwear range, employing commercial photography techniques to highlight the collection for retail presentation.

Vertical, Commercial, Clean

Sportswear

White Seamless

Advertising Campaign