Reebok: REEBOK x WALMART FA24
Brand
Date
Sep 2024
Description
Reebok and Walmart collaborate on the FA24 collection, a sportswear campaign focused on athletic essentials ranging from cotton-blend hoodies and sweatpants to foundational underwear. Photographed by Daymion Mardel, the project uses a high-key studio aesthetic to present the apparel with clarity and focus. Featuring model Dave Lilja, the imagery leans into a clean, commercial style, utilising even lighting against seamless white backdrops to highlight garment textures and silhouettes. The series captures both individual performance-focused portraits and group compositions, showcasing the collection's diverse palette and athletic design.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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