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Brand
Reebok
ProjectLil Yachty Channels The 90s

Reebok Lil Yachty Channels The 90s 2024

Associated creatives

Lucky Day
Lucky Day

Tags

lil yachtylil yachty red hairred hairman with red hairblack man with red hairreebok sneakersreebok shoeschunky sneakersred jacketpuffer jacketred puffer jacket

Description

Lil Yachty features in the Reebok campaign project titled Lil Yachty Channels The 90s, directed by Lucky Day. The video showcases the artist with vibrant red braided hair, wearing a red jacket and chunky sneakers. He stands in front of a wall composed of stacked vintage cathode ray tube television screens displaying glitching, mosaic-like video sequences. The lighting and color grading lean into a cool, desaturated palette with nostalgic 90s visual artifacts and VHS glitch effects.