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BrandRCA
ProjectBrand Identity
Close-up of a white sculptural crest with blue rope wrapped around it, overlaid with an orange graphic block displaying RCA2024.

RCA Brand Identity 2024

Associated creatives

Studio Koseda
Studio KosedaGraphic Design
William Fairbrother
William Fairbrother3D
James Rogers
James RogersSound Design

Tags

rca brand identityrca2024 graphic designwhite sculptural crestsculptural crestwhite crestblue ropeorange graphic blockorange blockgraphic block

Description

This project features a detailed 3D render showcasing a white sculptural stone crest partially wrapped with vibrant blue rope cords against a neutral grey background. A bold rectangular orange graphic block cuts across the centre of the frame, bearing the text Royal College of Art and RCA2024 in dark lettering. The composition combines classical sculpted textures with modern graphic design elements. Created for the RCA brand identity project by Studio Koseda and William Fairbrother.

Style

Artistic, Horizontal, Graphic

Techniques

3D render / CGI

Industries

Digital Media & Publishers

Color

Pure White (50%)
Burnt Orange (30%)
Cobalt (20%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign, Brand Film / Corporate Video