Brand
ProjectBrand Identity
RCA Brand Identity 2024
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Description
This motion design video for the Royal College of Art brand identity project showcases dynamic 3D visual effects transforming sculptural forms. The animation transitions from a smooth plaster statue wrapped in blue bands to intricate particle clouds and textured earth elements. A prominent orange graphic overlay displays the RCA 2024 exhibition dates and royal crest logo. Created with contributions from Studio Koseda, William Fairbrother, and James Rogers, the piece utilizes digital 3D rendering against a clean grey background.