Royal College of Art: Brand Identity

Sep 2023

The Royal College of Art brand identity for the 2023 Show, developed by Studio Koseda and William Fairbrother, integrates institutional heritage with a contemporary graphic language. The project spans both physical environmental installations and digital media, bridging the gap between urban architectural spaces and motion design. The visual system utilizes bold typography and a vibrant color palette, implemented through diverse techniques including 3D render / CGI, emboss & deboss applications, and large-scale signage. Animated sequences showcase fluid sculptural forms and kinetic typography, while on-site applications leverage the existing architecture to anchor the event’s presence within an urban context.

Horizontal, Clean

Natural light

Brand Film / Corporate Video