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BrandRCA
ProjectBrand Identity
Large blue textured sculptural installation displayed behind glass windows of a building exterior with an orange event poster

RCA Brand Identity 2024

Associated creatives

Studio Koseda
Studio KosedaGraphic Design
William Fairbrother
William Fairbrother3D
James Rogers
James RogersSound Design

Tags

blue sculptural installationblue sculpturesculptural installationorange event posterorange posterevent poster

Description

This image showcases a brand identity project for RCA, featuring a large, textured blue sculptural installation visible behind the floor-to-ceiling glass windows of a modern building exterior. Centered in the window display is a vibrant orange poster bearing typographic details for the School of Arts and Humanities postgraduate exhibitions and events. The composition is captured horizontally in natural daylight, highlighting the contrast between the organic, voluminous form of the blue structure and the clean architectural lines of the setting. Paved walkways and street reflections are visible in the foreground and surroundings.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Cobalt (60%)

Background

Commercial Office

Context

Advertising Campaign, Event / PR