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BrandRCA
ProjectBrand Identity
Close-up 3D render of an ornate blue speckled sculptural crest with metallic honeycomb patterns against a solid grey background

RCA Brand Identity 2024

Associated creatives

Studio Koseda
Studio KosedaGraphic Design
William Fairbrother
William Fairbrother3D
James Rogers
James RogersSound Design

Tags

3d sculptural crestsculptural crestblue crestmetallic honeycombhoneycomb structure

Description

This 3D render showcases an intricate sculptural crest crafted for the RCA brand identity project. The sculpture features a textured blue speckled surface interspersed with vibrant yellow and white fragments, resembling compressed composite material. A complex metallic honeycomb structure intersects with the central portion of the crest, contrasting the organic, swirling scrolls at the base. Visible typographic elements are partially integrated into the scrolling scrollwork. The entire object is presented against a neutral grey backdrop, highlighting the depth and tactile qualities of the digital model. Credits include Studio Koseda for graphic design, William Fairbrother for 3D work, and James Rogers for sound design.

Style

Horizontal, Cinematic, Minimalist, Geometric

Techniques

3D render / CGI

Color

Sky Blue (70%)
Silver (metallic) (30%)

Background

Grey Seamless

Context

Advertising Campaign, Brand Film / Corporate Video