Ray-Ban: Ray-Ban Stories
Brand
Date
Feb 2023
Description
Ray-Ban Stories presents an integrated look at the intersection of traditional fashion and wearable technology. The campaign captures diverse subjects wearing smart glasses across various urban and outdoor environments, highlighting the device as a tool for digital interaction and content creation. The visual approach features a mix of polished commercial production and direct-to-camera, vertical-style cutaways. Production was handled by BUCK USA, with sound design and music composition by PICO Sound.
Style
Horizontal, Commercial, Clean, Polished
Industries
Context
TVC / TV Commercial
Associated creatives
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