Brand
ProjectRay-Ban Stories
Ray-Ban Ray-Ban Stories 2023
Associated creatives
Tags
Description
This video advertisement for Ray-Ban Stories showcases the intersection of fashion and wearable technology. Various individuals are featured wearing smart glasses in outdoor settings, urban streets, and creative environments while interacting with media and capturing moments. The visual style combines polished commercial shots with social media style vertical cutaways. The campaign features production work by BUCK USA and sound design by PICO Sound.