Ray-Ban: Ray-Ban 2023

Nov 2023

Ray-Ban’s 2023 eyewear campaign features a series of editorial portraits that lean into high-contrast studio aesthetics. The collection, focused on both optical frames and sunglasses, utilizes a vibrant palette of warm yellow and red gradients contrasted with cool blue rim lighting. Photographer Yuma Migliaccio captures the subjects against atmospheric backdrops, employing saturated color grading and clean framing to highlight the accessory details. Art direction is by Fedra Malara, with fashion styling provided by Camilla Sossi. Hair styling by Luigi Morino and makeup by Serena Congiu complete the visual execution across the commercial campaign.

Vertical, Warm, Commercial, Clean

Advertising Campaign