Ray-Ban

Nov 2023

The Ray-Ban 2023 campaign features a series of high-contrast portraits focusing on the brand’s latest eyewear collection. Captured in a vertical, commercial format, the imagery leans into a vibrant color palette, utilizing dramatic lighting—including neon-inspired rim lighting and warm gradient backgrounds—to isolate the product silhouettes against atmospheric studio backdrops. Photographer Yuma Migliaccio leads the visual execution alongside art director Fedra Malara, with styling by Camilla Sossi. The creative team includes hair stylist Luigi Morino and makeup artist Serena Congiu, working with models Ashanti Hildreth, Gaogao Wu, and Hyunser Park to emphasize the sleek, structured designs of the eyewear.

Vertical, Warm, Commercial, Clean

Eyewear

Advertising Campaign