Ray-Ban Ray-Ban 2023 2023

Description

This advertising campaign image for Ray-Ban 2023 features a portrait of a model captured by photographer Yuma Migliaccio, with art direction by Fedra Malara and styling by Camilla Sossi. The subject wears dark sunglasses and a black button-down shirt, creating a striking contrast against the warm red and yellow gradient backdrop. Dramatic blue rim lighting highlights the side of the subject's face and collar, emphasizing the sharp contours of the portrait. The composition is tightly framed in a vertical orientation, focusing entirely on the model and the eyewear. The lighting design combines warm ambient background tones with cool directional illumination.

Style

Vertical, Commercial, Warm, Neon

Industries

Eyewear

Color

Background

Gradient

Context

Advertising Campaign